Ryan Holiday

Ryan Clark Holiday (born June 16, 1987) is an American marketer and author. He writes books and markets them with non-traditional methods. He became known for marketing Stoicism as a lifestyle and philosophy for modern people, specifically, the philosophy advocated by Marcus Aurelius, a Roman emperor.

Holiday published his first book in 2012, Trust Me, I'm Lying, about his marketing techniques. He has written many books including The Obstacle Is the Way (2014) and Ego Is the Enemy (2016).

Since 2018, Holiday has hosted The Daily Stoic Podcast.

Holiday was born in Sacramento County and grew up in Sacramento, California. His father was a police detective and his mother a high school principal. He dropped out of the University of California, Riverside in his sophomore year at 19 and moved to Los Angeles to work at a Hollywood talent agency.

Ryan Holiday was a director of marketing for American Apparel. Early on, he "earned a name for himself pranking several media outlets by posing as a fake expert for stories... a suffering insomniac for an ABC News story, an outraged customer... sneezed on at a Burger King for MSNBC[,] and a vinyl record collector for a piece in The New York Times, to name a few... He claims he was exposing flaws in journalistic vetting, but his antics also led to a book deal." Holiday turned that into a role in helping marketing clients plan advertising campaigns with the aim of their coverage going viral. While at American Apparel, Holiday consulted for author Tucker Max, where he "created a sneaky way to get young men to see the Tucker Max movie, I Hope They Serve Beer in Hell, by organizing a campaign against the film's womanizing plot and bait(ing) people to protest it". He said, "we realized... the best way to get these kids to see this movie... is to tell them not to see (it)". Later, he worked with Robert Greene.

While at American Apparel, Holiday "grew disillusioned with his work as a hype man and decided to write a self-indicting exposé", receiving an advance for a book in 2012. He resigned from American Apparel in October 2014. He runs a marketing firm, Brass Check, and has written "boastfully" about using tactics such as forging and leaking documents, creating fake social media accounts, and buying web traffic for self-generated blog posts on behalf of his clients.

Holiday published his first book, Trust Me, I'm Lying: Confessions of a Media Manipulator, in 2012. It debuted eighth on The Wall Street Journal bestseller list for the hardcover business category. The Financial Times said his revelations in the book are "disturbing" and "chilling"; and Business Insider published a list of his "biggest lies" while working in PR. Holiday "seemed to revel in his role as the villain".

His next book, Growth Hacker Marketing, was first published in September 2013 by Profile Books in London. The book is about why growth hacking is cheaper and more effective than traditional marketing and was named one of Inc.'s top 10 marketing books of 2014. Holiday's third book, The Obstacle Is the Way, was published in May 2014 by the Penguin Group. By December 2016, the book had sold more than 230,000 copies. In 2014, the New England Patriots and the Seattle Seahawks invited the author to visit their respective headquarters to talk about the ideas in the book; NBA all-star Chris Bosh listed Obstacle as an item "he couldn't live without", adding that head coach Erik Spoelstra gave Miami Heat players copies of the book. Holiday published his fourth and fifth books in 2016, both with Penguin. The former, published in June, was Ego Is the Enemy, which uses various historical figures as case studies to illustrate the perils of egotism. The latter was published in October, The Daily Stoic, co-authored by Stephen Hanselman, is a daily devotional containing Stoic meditations. The Daily Stoic reached No. 2 on The Wall Street Journal bestseller list in the hardcover business category, and by 2019, the ebook version was No. 3 in the format's nonfiction category.

In February 2018, Holiday published Conspiracy with Penguin, about the lawsuit between Gawker Media and wrestler Hulk Hogan, and Peter Thiel's involvement in the dispute. It was reviewed by William D. Cohan of The New York Times, who noted, "incessant name-dropping aside—which tends to detract from his gripping narrative—Holiday has written one helluva page-turner." In October 2019, Holiday published Stillness Is the Key.

In 2020, Hanselman and Holiday co-authored the Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius. It delves into exploring the lives of famous Stoic philosophers and their teachings. Holiday's work, Courage Is Calling: Fortune Favors the Brave (2021) studies cardinal virtues focusing on the importance of courage in personal and professional life. Discipline Is Destiny: The Power of Self-Control (2022) examines the role of discipline in achieving success and fulfillment. In 2023, he published The Daily Dad, offering daily Stoic-inspired insights for fathers. His 2024 book, Right Thing, Right Now: Good Values. Good Character. Good Deeds, emphasizes the importance of ethical behavior and integrity. A review by Will Lloyd for The Sunday Times said, "A former PR man has reinvented stoicism for the masses, and created a bestselling business out of his books. It's a shame they're so terrible." Holiday's 2025 book, Wisdom Takes Work, completes his Stoic Virtues Series.

Through his books, articles and lectures, he has been credited by Alexandra Alter of The New York Times with contributing to the increased popularity of Stoicism. When questioned about his role, he defended it "as a self-help strategy". Alter observed that Holiday's approach "sound(s) more entrepreneurial than philosophic". The Independent said he is "leading the charge for Stoicism", which has been noted for gaining traction among Silicon Valley entrepreneurs.

Holiday and Samantha Marie Hoover, a product management analyst and UC Riverside alumna, are married and have two sons. They live on a 40-acre (16 ha) ranch, outside Austin, Texas, in Bastrop County, where he owns and operates an independent bookstore, Painted Porch Bookshop.

According to Holiday's blog, he wrote public letters encouraging his father not to vote for Donald Trump in 2016 and 2020. Despite his public opposition to Trump's 2016 presidential campaign, Holiday reported that he was offered a communications director position within the Trump administration and did not accept it. He supported Joe Biden in the 2020 United States presidential election. In September 2020, Holiday contributed $10,000 toward the removal of two Confederate monuments from the Bastrop County Courthouse to an alternative site. As of 2022, neither monument had been moved.

Trust Me, I'm Lying: Confessions of a Media Manipulator. Portfolio-Penguin. 2012. ISBN 978-1-59184-553-9.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising. Profile Books. 2013. ISBN 978-1-78283-019-1.

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph. London, England: Penguin Publishing Group. May 1, 2014. ISBN 978-1-59184-635-2.

Ego Is the Enemy. Penguin. 2016. ISBN 978-1-59184-781-6.

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living. Penguin. 2016. ISBN 978-0-7352-1173-5. (with Stephen Hanselman)