Hailey Bieber

Hailey Rhode Bieber (née Baldwin; born November 22, 1996) is an American model, socialite, media personality, and businesswoman. She is the founder and chief creative officer (CCO) of the skincare brand Rhode, which was acquired by e.l.f. in a $1 billion deal. As a model, Bieber featured in campaigns for Guess, Ralph Lauren, and Tommy Hilfiger. In 2023, she was selected for the Forbes 30 under 30 list in the Art & Style category.

Bieber was born in Tucson, Arizona, on November 22, 1996. Her mother is Kennya Deodato, a Brazilian graphic designer also of Italian descent, while her father is actor Stephen Baldwin, the youngest of the Baldwin brothers. Bieber's maternal grandfather is the Brazilian musician Eumir Deodato. She was named after Halley's Comet.

The first modeling agency Bieber signed with was Ford Models, appearing in magazines such as Tatler, LOVE, V and i-D. Her first commercial campaign was for the clothing brand French Connection in the winter of 2014. In October 2014, Bieber made her runway debut walking for Topshop and French fashion designer Sonia Rykiel. In December 2014, she was involved in a photo session for Love magazine, which also produced a short movie shot by photographer Daniel Jackson and released on the magazine's official YouTube channel.

In January 2015, Bieber was photographed for American Vogue and in March for Teen Vogue. In April, she shot her first magazine cover for Jalouse magazine alongside male model Lucky Blue Smith. In the same month she was involved in two further cover-shoots, for the Dutch edition of L'Officiel and the American edition of Wonderland magazine and was also pictured in editorials for Miss Vogue and W magazines. In July 2015, she was featured in Ralph Lauren advertising alongside Australian singer Cody Simpson, and in October returned to the runway for Tommy Hilfiger and Philipp Plein.

In January 2016, Bieber appeared in a Ralph Lauren campaign and shot an editorial for the Korean edition of Vogue. After walking again for Tommy Hilfiger in February, Bieber featured in spring/summer campaigns for Philipp Plein and Tommy Hilfiger. In the same period she was also shot for Self magazine and filmed for a commercial of clothing brand H&M, which was released in the Coachella Music Festival period in April. In March 2016, Bieber signed a contract with high-profile New York modeling agency IMG Models and in May appeared on the cover of Marie Claire, who described her as a "fresh face". The American cover was also released as the July cover of the Dutch edition of Marie Claire. In June, Bieber walked for Moschino alongside high-profile supermodels such as Miranda Kerr, Alessandra Ambrosio, Jourdan Dunn and Chanel Iman and in the same month she also made her debut in advertising for Guess.

During the summer of 2016, Bieber was photographed and filmed for an UGG footwear campaign, alongside supermodel Rosie Huntington-Whiteley. Along with Joan Smalls, Bieber was also the face of Karl Lagerfeld's limited-edition North American clothing line entitled "Love from Paris". Bieber also appeared in editorials for Glamour Magazine and Italian Vogue. In September, she took part in New York Fashion Week, walking for Tommy Hilfiger, Prabal Gurung, Jeremy Scott, Tory Burch and Matty Bovan. In London she made a personal appearance at a pre-London Fashion Week party at Stradivarius where she provided social media presence via selfies and tweets. She then walked for Julien Macdonald in LFW. During Milan Fashion Week Bieber walked for Dolce & Gabbana and in Paris Fashion Week she walked for Elie Saab. Bieber also appeared in advertising for Prabal Gurung Sport. Later that year she featured in campaigns for Guess' holiday collection and Australian label Sass & Bide. In November 2016, Bieber was on the cover of the Australian edition of Harper's Bazaar, and featured in a French Elle editorial.

In 2017, Bieber was featured on the cover of Spanish Harper's Bazaar alongside male model Jon Kortajarena and the British edition of Elle. Bieber also appeared in the promotion video for the Fyre Festival. She has since then stated that the money went towards charity. Bieber appeared in the March 2018 issue of US Elle. In September 2018, Bieber became a face of the Power of Good campaign for the Shiseido-owned make-up brand bareMinerals.

Bieber enjoyed being a classical ballet dancer even though she did not see it as a career. She trained for 12 years and fought through multiple injuries. Bieber stopped ballet when she was discovered at 16 and became a model. In addition to English, Bieber speaks some Portuguese as the maternal side of her family is Brazilian.

Hailey and Justin Bieber entered a month-long relationship in December 2015 before splitting up in January 2016, and later reconciled in June 2018. The couple got engaged in July 2018, and confirmed in November 2018 that they were married. The Biebers held a second wedding ceremony in South Carolina on September 30, 2019. On May 9, 2024, it was announced that Hailey was pregnant with the couple's first child. They announced the birth of their son on August 23, 2024. As of 2024, Bieber primarily resides with her husband in La Quinta, California, having previously lived in their lakefront property in Cambridge, Ontario, in Canada.