Swiss American automotive executive

Bob Lutz

Robert Anthony Lutz is a Swiss-American automotive executive.

By globalcelebwiki Editorial Desk, adapted from Wikipedia · Published 29 September 2026

Profession
Swiss American automotive executive
Born
12 February 1932
Birthplace
Zurich
Nationality
American
Photograph of Bob Lutz
Photo: Ed Schipul · CC BY-SA 2.0 · via Wikimedia Commons

Overview

Robert Anthony Lutz (born February 12, 1932) is a Swiss-American automotive executive. He served as a top leader of all of the United States Big Three automobile manufacturers, having been in succession executive vice president (and board member) of Ford Motor Company, president and then vice chairman (and board member) of Chrysler Corporation, and vice chairman of General Motors.

Early life

Lutz was born in Zurich, Switzerland, the son of Margaret and Robert Harry Lutz. His father was a vice chairman of Credit Suisse. Lutz emigrated from Switzerland to the United States aged seven, spending time in Scarsdale, New York, becoming a U.S. citizen in 1943, and returned to Switzerland in 1947 to attend school in Lausanne. He is fluent in English, French, and German. He has modest fluency in Italian.

Lutz received a bachelor's degree in production management in 1961, followed by an MBA with a concentration in marketing with highest honors in 1962, both from the University of California, Berkeley. He earned the latter when he was flying in the United States Marine Corps Reserve's 4th Marine Aircraft Wing and supporting two of four young daughters by selling vacuum cleaners in Walnut Creek, California. He also received an honorary Doctorate of Law from Boston University in 1985, and an honorary degree of Doctor of Management from Kettering University in 2003. He is a trustee of the Marine Corps University Foundation and the Marine Military Academy.

Professional career

After leaving the Marines, Lutz spent eight years with GM Opel in Europe before joining BMW serving as executive vice president of sales at BMW for three years. He takes some credit in the development of the BMW 3 Series as well as their Motorsport division.

Lutz was also an executive vice president at Ford Motor Company. At Ford of Europe, he led the creation of the Ford Escort III, and Ford Sierra, and upon returning to the US in 1985, initiated development of the original Ford Explorer, and was a member of Ford's board of directors. He was a frequent internal political rival of eventual Ford CEO Red Poling.

Lutz became head of Chrysler Corporation's Global Product Development, including the successful Dodge Viper and LH series cars. Former Chrysler chairman and CEO Lee Iacocca, who helped steer the company back to profitability after receiving loans from private banks backed by the U.S. Government in 1979, said he should have picked Lutz as his successor rather than Bob Eaton upon Iacocca's retirement at the end of 1992, but at the time Iacocca and Lutz were not getting along. Eaton was responsible for the sale of Chrysler to Daimler-Benz in 1998 which Daimler ended up backing out of in 2007 when it sold Chrysler to Cerberus Capital Management. Referring to the job performance of Eaton, Iacocca claimed that Lutz "would eat him for lunch".

While at General Motors, Lutz championed the import of the Holden Monaro to the United States as the Pontiac GTO. Other cars such as the Cadillac Sixteen Concept; Saturn Sky and Pontiac Solstice; Pontiac G8; Chevrolet Malibu; Cadillac CTS; Buick Enclave; Cadillac Converj Concept; Cadillac CTS Coupe Concept; Chevrolet Camaro; Chevy Beat, Groove and Trax Concept Studies; and 2010 Buick Lacrosse, Chevrolet Equinox, and Cadillac SRX are said to be Lutz initiatives. Lutz has also emphasized a need to produce fuel efficient vehicles, backing the 2010 Chevrolet Volt.

Lutz maintained the "Fastlane" blog hosted at GM Blogs.

Personal life

Lutz is known as a collector of classic automobiles and military jets. Among other aircraft, he owned and piloted an Aero L-39 Albatros (an advanced Czechoslovak jet fighter trainer) and an MD-500 helicopter. Further, he maintained a collection of motorcycles that included a Suzuki Hayabusa, a BMW K1200RS, a BMW K1200S, a BMW R1100S, a BMW K-1 and a BMW HP2 Sport.

Bob Lutz is married to Terri (Smith) Lutz and both reside at their home in Ann Arbor, MI; along with their adoptive four-legged family; which includes, two pigs, one dog and three cats (inside); along with Rowan (horse) and Cassie (rescue donkey) outside.

Sources and references

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